Эмоциональный дизайн, это когда вещь вызывает желание усыновить ее. А не приобрести. Хороший пример от Кристин Сентмаер (Christine Centmayer): табуретка по имени Андреас и Морис, родившаяся в процессе наблюдения за поведением маленьких детей, карабкающимся по ноге родителя, в поисках поддержки, защиты или внимания.
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